As a fashion influencer I taught it will be nice to write about influencer marketing since time has changed and it is no longer the big brands that are completely in control.
Consumer has evolved and competition has become stronger and the rise of micro influencer is replacing celebrity and brands promotion.
This is because the micro influencer are relatable to their peers, consumer are no longer in utter awe of superstar because celebrity are not really in touch with reality and the micro influencers deals with life needs, products and services.
The micro influencers are just girls or boys who are turning their passion into influencer jobs. They are the new face that consumer fall in love with.
They usually have between 1000, to 10,000 followers and their fee goes from 100 to 2000 euros for a post. A lot of companies goes for micro influcers because it is budget friendly.
Influencers are walking their ways into the business landscape and are making transformation.
Mega Influencer are the cream de la cream to a company they usually have more than 100,000 to 5,000,000 million followers.
Their fees goes from 2,000 euros to 200,000 euros for a sponsored post.
Brand Ambassador is an influencer who is hired by a company to represent their brand. They have to only promote the product of only that particular company. Ambassador for a brand has usually between 80,000 to 200,000 followers. They are specialised on particular niche. Their fees goes from 2,000 to 100,000 euros
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