Consumer demand for high heels shoes has dropped during the pandemic. Comfortable footwear like sneakers, slippers and slides are what the people are now wearing, there is a shift from glamorous dressing to casual comfy., even the fashion girls are all going into casual way of dressing cos there is nowhere to go.
The casualization of the office and the society is now the norm, due to the global pandemic, A lot of people has to work from their homes, there is no more need to dress up to go to the office.
The pandemic is slowly killing the high heel fashion. Since there is nowhere to go, no reason to dress up consumer demand and sales for high heels has currently dropped with 70%,
Now the athletic wear, companies and brands like Crocs and Birkenstock which are known for their comfortable footwear style are thriving.
As the lockdown measures continue to ease up and the weather is becoming warmer people or fashionista are slowly getting interested in heels, even if it is just to go for casual outdoor dinner.
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Model: Rita Roland
Make up: Rita Roland
Photography: Joel Van Donnick
Costume: Rita Rolands Wardrobe