“Hard work spotlights the character of people: some turn up their sleeves, some turn up their noses, some don’t turn up at all.”
by Sam Ewing
The 30s was the beginning of the ready to wear fashion age. During the 1930s there was a great depression, companies started researching and implementing cheaper ways of clothing manufacturing. The clothing style was less extravagant, but the shapes of these dresses were designed to show off a woman most feminine features. Most of the dresses were either slightly gathered or pleated. The ideal 30s woman was tall and slender with a very small waist and narrow hips, Since most women were not blessed with slim hips and a small waist, shoulders were exaggerated with puff sleeves. Ready to wear became popular because clothing could be mass-produced. During this era the zipper became a standard in the finishing of garments because they cost less than buttons.
A woman would not wear her house dress out of the house, to shop, run errands. She would need a smart afternoon or day dress.
Being on a tight budget was no excuse for sloppy fashion. It was considered a woman’s duty to shop smart.
Women who could feed and dress her family on a dime were praised.
They were considered a good steward of the husband’s money.
Outfit : Okycoky
Location : Hotel Le berger, Brussel